With even the trendiest drinks brands needing the right packaging in order to succeed in today's competitive market, CANPACK reveals how consumer trends are shaping packaging design.
Here are the bestsellers for the week that ended Saturday, March 6, compiled from data from independent and chain bookstores, book wholesalers and independent distributors nationwide, powered by NPD BookScan
Brewer AB InBev branches into clothing
11 March 2021 By Phoebe French
Clothing design firm Erve Europe has announced a multi-year partnership with the word’s largest brewer, AB InBev, to launch a branded apparel collection.
Image: iStock
The deal, which was brokered by IMG, will see clothing designs featuring the brewer’s global beer brands including Becks, Budweiser, Bud Light and Stella. The casual-wear collection will feature t-shirts, hoodies, shorts, trousers, loungewear, underwear and socks.
Launching in May this year, it will be sold across Europe in supermarkets, high street fashion outlets, department stores and online via the Erve website.
Commenting on the move, Arno-Laurent Dieteren, global licensing manager at Erve Europe, said: “In line with our company’s mission to strive towards growth, we are thrilled to launch AB InBev beer-branded fashion in Europe. We feel confident, given our close partnership with IMG and our dedicated distributio
PENDLETON â A Los Angeles-area company has been pitching small-town America on adopting its electric scooter program, and Pendleton is its next target.
At a Tuesday, March 9, workshop, Michael Covato of Bird, a Santa Monica, California, âmicromobilityâ company, fielded numerous questions from the Pendleton City Council as it prepares to vote on an ordinance allowing Birdâs scooters on city streets and the Pendleton River Parkway.
While Bird has been in large metro areas for years, Covato told the council that the company has been looking to expand its presence across the globe. He said one of the reasons Bird was interested in Pendleton was because of its demographics and its âphenomenal grid structureâ in the cityâs core.